Joseph Esposito has announced in The Scholarly Kitchen that he will be undertaking a research project on the marketing of university press books. The project is funded by the Andrew W. Mellon Foundation and the Principle Investigator is the Director of Rutgers University Press, Marlie Wasserman.
More information on the project can be found at http://scholarlykitchen.sspnet.org/2014/01/06/announcing-a-university-press-research-project/
He is seeking participation in an online questionnaire – https://docs.google.com/forms/d/1U5gfLDHEhHhwwzFi4WhV8rgdT3tib5zJLNYT4SIBTp4/viewform
I encourage all University presses to respond to the call to participate in the questionnaire.